The ROI Podcast provides professionals from all industries with actionable insight from world-renowned faculty members at Indiana University's Kelley School of Business. Learn not only from award-winning faculty but business experts who are disrupting their respective industries. The ROI Podcast equips you and your organization with the knowledge to keep a competitive edge over the competition.
Episodes
Monday Mar 18, 2019
Monday Mar 18, 2019
Competition. One of the great pillars of our free-market culture. It drives us to be better – pushing us into new frontiers of innovation. And what better manifestation of this value than the fields and arenas around the country, full of sweaty athletes and tribal chants. However, none of this exists without the loyalty of the men and women in the stands. So what draws those crowds? On this episode, we’re sitting down with Kelley Marketing Professor Kim Donahue, who’s helping us discover how we can make fans of our organizations, not just customers or donors.
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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make a better business decision.
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Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35aeAfZ
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